PRESS RELEASE

GlassLab, PopCap and EA Release Use Your Brainz EDU





FOR IMMEDIATE RELEASE

A modified version of the award winning mobile game Plants vs. Zombies 2, designed to teach problem solving and math to students in grades 6-12

REDWOOD CITY, CALIF. June 22, 2015 — The nonprofit learning company GlassLab, along with PopCap, an Electronic Arts Inc. (NASDAQ: EA) studio, today released Use Your Brainz EDU for schools throughout North America on the App Store. Use Your Brainz EDU is a learning version of the award-winning mobile game, Plants vs. Zombies™ 2, embedded with an analytics engine that helps teachers assess problem solving skills for students in grades 6-12.

Plants vs. Zombies 2 is a tower defense game that pits players against an army of zombies trying break into their houses and eat their brains. To thwart that effort, players must strategically plant their garden with powerful plant obstacles, each with unique abilities designed to keep those zombies at bay before time runs out.

However, GlassLab has added a learning analytics engine to Use Your Brainz EDU to capture student progress and assess problem solving skills, turning a widely popular game into a powerful assessment tool for the classroom and an alternative to standardized tests. Teachers who use the game will also receive lesson plans to break down the problems and develop problem solving strategies. They will also have access to an online teacher dashboard that gives educators access to reports on student progress. Real-time reports demonstrate how in-game accomplishments align to problem solving, as well as enable educators to celebrate successes and address pain points as they happen.

Use Your Brainz EDU has been created through a unique partnership among GlassLab, PopCap, EA and a research team at Florida State University. Psychology professor Val Shute of Florida State University has conducted extensive, groundbreaking research into the educational value of other games, including Portal 2.

“Teachers everywhere have come to understand the amazing power that games have to engage students and adopt them for use in the classroom,” said GlassLab’s Executive Director Jessica Lindl. “It’s up to us to provide games that are not just gripping, but that truly unlock the learning inherent in these games and make it easy for teachers to apply to their lesson plans the skills they teach. Use Your Brainz represents the best of both worlds — a game that kids already love that is a best-in-class tool for teaching problem solving.”

Founded with grants from the Gates Foundation and the MacArthur Foundation, GlassLab previously released SimCityEDU and Mars Generation One: Argubot Academy EDU, a game that it designed in collaboration with NASA and the National Writing Project. A recent independent study found that students’ argumentation skills improved by an entire grade level after only three hours of playing with Argubot Academy EDU.

The game is now available for teachers at GlassLabGames.org. It is designed for the iPad® and can be used to align with the Common Core State Standards and Framework for 21st Century Learning.

For more information about Use Your Brainz EDU, GlassLab Services, and the growing library of high-impact digital games, please visit glasslabgames.org.

Contact
Jacob Berkman at Jacob.berkman@gmail.com
Izzy Forman at izzy@izzyforman.com

About GlassLab
GlassLab brings together leaders in commercial games and experts in learning and assessment to develop next generation digital games and interactive experiences that make learning visible. Our products and services are designed to deliver proven learning impact and reach youth in schools, informal learning environments, and at home. The Lab represents a groundbreaking collaboration between Educational Testing Service, Electronic Arts, the Entertainment Software Association, Institute of Play, Pearson’s Center for Digital Data, Analytics & Adaptive Learning, Zynga.org and others. GlassLab is made possible through the generous support of The Bill and Melinda Gates Foundation and The John D. and Catherine T. MacArthur Foundation.

Plants vs. Zombies 2 and SimCity are trademarks of Electronic Arts Inc. iPad is a registered trademark of Apple Inc.


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